Last updated: 4 July 2026

Mailchimp

Mailchimp

Live
Auth: OAuth (Connect Link) · Plans: Starter, Business, Enterprise · Tools: 4 · Category: Marketing & Analytics

Query email campaign performance, audience stats, and subscriber data from Mailchimp.

Who needs this: Marketing teams using Mailchimp who want AI to summarise campaign results or manage subscriber lists.

Example questions once connected

  • How did the June newsletter perform?
  • What is our total subscriber count across all lists?
  • Which campaign had the highest open rate this quarter?
  • Add subscriber [email protected] to the Enterprise Leads list

Step-by-step setup

  1. Open the connector in your Msharti dashboard. Go to Connectors → Mailchimp → Connect. Msharti creates a unique OAuth link. Click Open in Browser.
  2. Log in with your Mailchimp account. A consent screen lists what Msharti can access. Review the permissions and click Accept or Continue.
  3. Confirm the connection in Msharti. You will be redirected back to the dashboard. The connector shows Connected with a green dot. Tokens are stored securely and refreshed automatically.

Tool reference

These are the tools the AI can call on this connector. Each tool fires automatically when you ask a relevant question.

list_campaigns() List email campaigns with performance metrics — opens, clicks, unsubscribes.
Inputs optional: status, date_range, count
Try asking "Show me the performance of campaigns sent this month"
Returns June Newsletter: 2,341 sent, 41.2% open rate, 8.3% CTR. June Promo: 1,200 sent, 28.4% open, 12.1% CTR.
get_audience() Retrieve audience statistics and subscriber counts for a Mailchimp list.
Inputs optional: list_name
Try asking "What is our total subscriber count and growth this month?"
Returns Total subscribers: 4,218. Growth this month: +312 (+7.4%). Unsubscribes: 14. Cleaned: 2.
add_subscriber() Add or update a subscriber in a Mailchimp audience.
Inputs email, optional: first_name, last_name, list_name, tags, merge_fields
Try asking "Add [email protected] to the Enterprise Leads list with tag "webinar-june""
Returns Subscriber added: [email protected] → Enterprise Leads. Tag applied: webinar-june. Status: Subscribed.

Limits

  • Mailchimp API rate limit: 10 requests/second. Msharti handles throttling automatically.
  • Campaign statistics are delayed by up to 24 hours after sending.

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Need help? [email protected] — Nairobi-based, same time zone.