Last updated: 4 July 2026
Zoho CRM
BetaQuery and create records across any Zoho CRM module through your AI assistant.
Who needs this: Small to mid-market businesses running Zoho CRM who want AI-assisted sales and customer data access.
Example questions once connected
- Show me all deals closing this month
- Find the contact record for Peter Mwangi
- How many leads did we get from the trade fair campaign?
- Convert lead ID 1234567 to a contact and account
Step-by-step setup
- Open the connector in your Msharti dashboard. Go to Connectors → Zoho CRM → Connect. Msharti creates a unique OAuth link. Click Open in Browser.
- Log in with your Zoho account. A consent screen lists what Msharti can access. Review the permissions and click Accept or Continue.
- Confirm the connection in Msharti. You will be redirected back to the dashboard. The connector shows Connected with a green dot. Tokens are stored securely and refreshed automatically.
Tool reference
These are the tools the AI can call on this connector. Each tool fires automatically when you ask a relevant question.
get_records() Retrieve records from any Zoho CRM module with optional filters. Inputs module_name, optional: criteria, fields, sort, page
Try asking "Get all open deals above KES 200,000 in the pipeline"
Returns 5 deals. Largest: "Britam Holdings — Q3" KES 1.1M, Stage: Negotiation.
create_record() Create a new record in a specified Zoho CRM module. Inputs module_name, field_values
Try asking "Create a lead: Sarah Kinyua, [email protected], company TechCo Kenya"
Returns Lead created: Sarah Kinyua (TechCo Kenya). ID: 4892011000001234567. Assigned to default owner.
convert_lead() Convert a lead to an Account, Contact, and optionally a Deal. Inputs lead_id, optional: create_deal, deal_name, deal_stage
Try asking "Convert lead 4892011000001234567 and create a deal at Qualification stage"
Returns Lead converted. Account: TechCo Kenya. Contact: Sarah Kinyua. Deal: "TechCo Kenya Opportunity" created at Qualification.
Limits
- Uses OAuth — connect via the dashboard without needing Zoho API credentials.
- Module access is limited to what the connected user's Zoho role permits.
Need help? [email protected] — Nairobi-based, same time zone.